Join Our Journey

Velouraa Gems makes certified, conflict-free lab-grown diamond jewelry: chemically and optically identical to mined, made to order, priced for the real world. We're a growth-stage DTC brand building a content engine that runs on strategy, not guesswork. We're hiring a Content Creator to own the calendar and the execution behind it.

The Role

You'll own Velouraa's content calendar end to end: planning, shooting, and posting content on schedule, in brand voice, and tied directly to what Growth & Strategy is testing that week. This is not a content-for-content's-sake role. Every piece of content you plan and shoot should trace back to a funnel stage, a campaign, or a hypothesis someone on Growth is trying to prove.

What You'll Do

• Build and maintain a rolling content calendar across Instagram, email, ads, and PDP/blog, mapped to campaign priorities, not just posting cadence.
• Shoot photo and video content (product, lifestyle, and social-native) and post it on schedule without hand-holding.
• Meet weekly with Growth & Strategy to align content to active funnel tests, offers, and drop-off points: you're the handoff, not a downstream recipient.
• Read performance signals (CTR, engagement, conversion by content type) and adjust the calendar: double down on what's working, cut what isn't.
• Hold the line on brand voice—warm, precise, honest, romantic, conscious, confident—across every channel and format.
• Adapt a single content idea across formats (caption, story, email, ad) without diluting the message.

What You Bring

• 2–4 years creating content for a DTC, ecommerce, or performance-driven brand.
• Hands-on photo/video shooting skills: you bring your own eye and can produce clean, on-brand footage, not just direct someone else's.
• A portfolio that shows planning and production: calendars, shot content, or campaigns you've owned start to finish.
• Comfort working from data: you can look at a performance report and know what to make next.
• Strong writing. This brand talks like a trusted friend who knows diamonds: never salesy, never corporate.
• Based in the United States, available to work remote core hours with a distributed Growth & Strategy team.

Nice to Have

• Experience in jewelry, luxury, or lab-grown / conscious-consumer categories.
• Basic photo/video editing (Lightroom, Premiere, CapCut, or similar).
• Familiarity with multi-touch attribution or funnel reporting well enough to read a dashboard, not just a screenshot.

Why Velouraa

• A brand with a real point of view: you're not writing filler, you're building authority in a category still being defined.
• Direct line to Growth & Strategy: your work is judged on funnel impact, not vanity metrics.
• Fully remote, US-based team, high ownership from day one.